On a similar note it is generally not a good idea to use CSS defined in the header of your HTML email either, as this can also be stripped out or ignored by web based email clients. However, the next image shows how the same message appears in Outlook 2007:Īnd here is how it appears in Gmail (Araghhh!)
Number 2 – Do not use externally linked CSS.Īgain, some email clients still might be able to render the external CSS but most web-based clients will either strip out the external CSS link or choose to ignore it.īelow is an example that shows how the externally linked CSS should display. In the example below, we see how the email and background image should look.īelow, we see how the same email looks in Outlook 2007 (Oops!): If you know that your contacts are only using email clients that still render background images, then go for it but as a general rule, avoid using background images (using CSS to call background images does not work either.) With the introduction of Outlook 2007 and a number of web-based email clients, support for background images has basically been removed. Number 1 – Don’t use background images in your HTML email. Let’s start with some things that we need to avoid, because they are very important and can be the most frustrating part about designing HTML email if overlooked. Okay, so what are some things that we need to do when designing an HTML email for a newsletter? You will find that there are only a few major email clients that stand out. The site, ///, provides statistics on email client usage both on a business user level and a residential-consumer usage. What email clients are we talking about here?įortunately most people use only a few email clients, whether they be desktop email clients such as Outlook or Thunderbird, or web-based clients such as Gmail, Yahoo or Hotmail. Not only must you contend with spam filters scrutinizing your HTML design, you also need to deal with the lack of HTML email standards and support for across 100’s of different email clients.īummer.
When creating a HTML email, there are a number of things to consider. So, why are we even taking the time to discuss this in the first place Ryan? Isn’t all HTML the same? In this article, Ryan explains what to avoid when creating HTML email. We talk to Ryan Doe our HTML email guru (and all-round decent bloke,) about some of the issues that HTML email designers face when creating HTML email for newsletters and marketing campaigns.
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